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Suspension of Reality Revealed

December 6, 2010

Hey Guys,

Just wanted to share with you latest press release about the Preview we held at Armani Prive, on December 1st…:

On 1st December Phioro previewed their latest collection with a bang at the exclusive club Armani Prive. Set directly beneath the glittering Burj Khalifa, and a dazzling fireworks display for UAE national day. Attracting an international audience, with interest from Munich, Paris, and Milan to name a few. This was exactly the kind of clientele they were looking for, with opportunities to sell globally appearing thick and fast.

As the crowd gathered inside the venue, the buzz surrounding Dubai’s latest exclusive jewellery was palatable. This presitigious and innovative brand is exactly what the UAE has been waiting for. Something that offers a fresh and welcome change to the market, the design’s fluid and elegant forms are certainly unique.

Introduced by a short presentation, projected onto a 42 foot wall of lights, Phioro described their brand ethos and vision of the future.  Clare Pardoe, the designer and creator of Phioro said;

“Our latest collection, ‘Suspension of Reality’ has really spread its wings and taken my imagination far away into other-wordly dimensions. The result is a sparkling collection of blues and oranges, inspired by Avatar, Dark Fairytales, Exotic flowers and Creeping vines.”

Graceful, models in white Grecian dresses were used as a backdrop for the presentation of ‘Suspension of Reality’. They swept across the room showcasing this dreamy, futuristic collection in two ranges, silver and gold. Each design is released in limited editions, aside from the master piece which is completely unique. Phioro also offers the option to design an original, personalised piece according to a concept or meaning that you have in mind.

This collection looks to be very popular, if you would like to be one of the few to own a piece don’t delay as they are already moving quickly. To obtain a piece you will need to contact the designer, Clare Pardoe directly and she will arrange a private viewing or personalised design consultation.

For more information visit the website: or call Clare on: +971 50 351 1210

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