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A Man After My Own Heart :: Tom Ford Fights Fast Fashion

December 14, 2010

This is what fashion has lost and needs to regain. A belief in an exclusivity, to create something to aspire to, to save up for, to lust and hold onto. As opposed to the current state of affairs in fashion where the latest piece is out weeks after your last purchase and replaces your last favourite in a matter of seconds. What does that say about value?

Phioro is striving for this element of distinctiveness, prestigiousness and last but not least – staying power. It is the idea of creating a stunning design that will not be replaced or recycled, but kept for years to come and passed down through generations. Creating an antique – that is what good jewellery design is about.

yshlondon.com = textiles | interiors | fashion :: Tom Ford fights fast fashion.

Don’t forget to check out our latest collection at: www.phioro.com

By: Archie Rose

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