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Phi on BBC News!

January 16, 2012

If we communicated with Aliens, the first message scientists would send would be Phi!

As you know, Phioro’s logo is inspired and based on the Golden Number Phi – The ratio of beauty. On BBC News website, when discussing what we would send in the event of contact with aliens, they suggested that they could indeed use Phi…

“When we’re dealing with an alien mind – what they might appreciate, what they might regard as interesting or beautiful or ugly – will be so much tied to their neural architecture that we really couldn’t guess,” Davies says. “So the only thing that we’ve got in common has got to be at a mathematics and physics level.”
“We could express our idea of beauty – albeit crudely – by sending a signal representing the Fibonacci sequence, in which each number is the sum of the prior two: one, one, two, three, five, eight, 13 and so on. It’s a sequence seen in spiral galaxies and the way nautilus shells grow, and is tied the “golden ratio” – an aesthetically pleasing proportion seen in classical architecture. “
Phi Ratio Breakdown
Phioro Jewellery
Twitter: @phioro
Email: clare@phioro
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