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Phioro Goes Global – on Tour in Europe

April 8, 2014

Taking Europe by storm last month, Clare took a trip to share Phioro with key journalists, buyers and stylists in Italy and London. Read on to learn more about our tour…

milan

We began our week long visit to Europe with a stop in Milan, the pulsing heart of Italian fashion, meeting with editors from Luxos Magazine and Amusingold.com at the Bulgari Hotel.  They loved our collections and we look forward to seeing their take on Phioro’s story. Just before we left Milan, we stopped by the world renowned boutique – 10 Corso Como as well as admiring the incredible Duomo and Galleria Vittorio Emanuele.

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Looking fierce in her new Italian leather jacket, Clare awaits meetings with editors in Milan.
Wearing our Phioro Venus Citrine Pendant set in 18ct Yellow Gold.

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florence

Next up on our whirlwind Phioro tour, we  hopped on a train in Milan and headed South to reach the romantic city of Florence. Clare had the opportunity to meet with the team of fine jewellery buyers from Luisa Via Roma. (We can’t wait to tell you what happened at the meeting. Our big announcement will be coming later this month).

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Looking sophisticated before our meeting with Luisa Via Roma.
Wearing the Phioro Aquaray Earcuff set in 18ct Yellow Gold, alongside
one of Clare’s favourite pieces- the Venus Citrine Pendant.

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After finishing our meeting with LVR, Clare spent the afternoon walking about Florence to visit some of the city’s most notorious sites; including a stop at the Duomo, Piazza Della Republica and passing by Ponte Vecchio.

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Looking for inspiration throughout our trip, we made time to visit Alessandro Dari’s mystical apothecary jewellery treasure trove to admire his unique fine jewellery and artistic piece. Creation upon incredible creation are stacked up in pyramids throughout the shop – stepping inside is like taking a trip into the artist’s wonderful mind – a weird and wonderful experiment.

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london

Last, but certainly not least, on Phioro’s European tour, we arrived in London – Clare’s second home – buzzing with life, culture, heritage and endless inspiration from artists, to architecture to jewellery. Meeting with buyers, key players in the fine jewellery industry, showrooms and editors, allowed us to make the most of our visit and we found the trip extremely productive. Of course we had to make a visit to Harrod’s along the way in between meetings with Gemfields, Indigofera, Touba and The House of Luxury.

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london.clare

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Dazzling in London for meetings with buyers and editors.
Clare wearing the Phioro Aquaray Necklace and Eternal Sunshine Ring,
both set in 18ct Yellow Gold.

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The trip proved to be a massive success, and we look forward to the many new projects and surprises that we have coming forth in the near future. Be sure to follow our blog as we unveil several exciting announcements over the next few months.

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Shop Now: phioro.com

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